September 29, 2015
Viscount Gort Hotel, 1670 Portage Avenue, Winnipeg R3J 0C9
8:30 a.m. – 9:00 a.m.
Registration and coffee
9:00 a.m. – 11:00 a.m.
Advertising Sales Secrets
President, Dunant Consulting
How do you maintain budgets when your competition offers free print and online ads, advertorials and editorial? Gwen Dunant will share her secrets for getting the business. From what magazines can do to help advertisers succeed, to holding to a rate card, this session will give you the advertising sales tools you need.
Gwen Dunant is president of Dunant Consulting and has been in the publishing industry for over 30 years and has sold national and retail advertising space for consumer and custom publications. She works with client publications to develop effective sales tools (such as media kits, rate cards, readership surveys, etc.) and specializes in helping small- to mid-sized magazines reach their sales goals. She currently sells advertising for CPA magazine, FranchiseCanada magazine and consults on Garden Making magazine.
She has given seminars at Mags U, MagNet and regional associations across Canada. She is on the faculty of the G. Raymond Chang School of Continuing Education, Ryerson University.
She is the author of “A Short Guide to the Development and Use of Sales Tools for Selling Advertising Space in Canadian Magazines” as well as a contributor to “Small Magazines Advertising – Essentials for Publishers and Sales Representatives.”
11:15 a.m. – 12:15 a.m.
Wind-up MMPA Social Media Campaign
Whether or not you were one of the 17 magazine publishers who took part in MMPA’s summer Social Media campaigns, come and meet other magazine publishers using social media for their magazines.
Dominic Blais will recap on the campaigns as pilots
- how magazines can use the campaign as template for future campaigns
- how magazines can use MMPA’s social media plugins for their own campaigns
- how did the statistics stack up?
Listen as two magazine publishers
- share how they see using social media to help them achieve their purpose
- lead a discussion on the importance of having a system in place.
The session will continue with some notes on running your ongoing presence and planning future campaigns, plus using statistics to guide your activities.
In conclusion there will be a Q & A session.
Dominick Blais is a 10 year veteran of using social media and the web to build digital relationships for business and marketing. He has a special talent for strategic planning, coaching and management.
Dominick taught numerous seminars in English and French on various social media topics. He volunteers his time as chair of promotion for the Manitoba Marketing Network, an organization focused on helping Manitoba’s small business with their marketing needs.
12:30 p.m. – 1:15 p.m.
Lunch and network
Come and meet industry professionals, share problems, discuss new ideas.
The following session has been postponed – please let us know if you are interested in attending at a future date.
Develop your public speaking skills.
Helen Dyrkacz, CSP CTDP CMA
President, Leadership & Beyond
Have you ever been asked to stand up in public and say a few words? Did you stumble over your facts, mispronounce your own name, and generally sit down afterwards with a healthy blush on your cheeks? Are you shy about picking up the phone to cold call and ask for an advertising order, sponsorship or a donation to your business? Attend this interactive session with Helen Dyrkacz, President of Leadership and Beyond, to bump up your speaking skills and project yourself with increased confidence.
Helen will talk about and help you with
- Thinking on your feet
- Addressing objections
- Handling Q’s and A’s
- Building relationships
The program will be interactive, which will give participants an opportunity to develop their speaking skills. The program will also be video’d (although you will have a chance to be excluded if you wish). But really, this is a confidence challenge to be overcome so we recommend you take the chance of practising in a “safe” environment. If you lack confidence facing advertisers and sponsors, this session will be a real help.
Helen has a passion for learning and has a Certificate in Adult and Continuing Education (CACE) and is a Certified Training and Development Professional (CTDP).
In 2015 Helen was recognized as a Certified Speaking Professional (CSP) by the National Speaker’s Association in Washington, DC. The CSP is an internationally recognized standard for professional speakers that is demonstrated through competencies in keynote speaking, training and facilitating. Approximately 12% of worldwide speakers currently hold this professional designation
Helen is also an active member of the Canadian Association of Professional Speakers (CAPS), International Federation For Professional Speakers (IFFPS), Canadian Society of Training and Development (CSTD), and Toastmasters International.
Each session is $20 members, $25 non-members, except for the Social Media session which is free to MMPA members who participated in the recent Social Media campaign.
Call or email Linda Hazelwood, Executive Director, MMPA, to book your seats or get more information.