Professional Development

October 2015 – FIPP, the worldwide magazine association, held its annual congress in Toronto last month. MMPA’s past president Dorothy Dobbie was there and took notes. Here’s a Powerpoint.

September 2015 – Gwen Dunant, Dunant Consulting shared some of her Advertising Sales Secrets. Some secrets you know and use, others you know but maybe have forgotten. Find out how to get the sales from her Powerpoint presentation.

In March 2015, a presentation was given to the Winnipeg Advertising Association: The Importance of Magazines in your Media Mix. It is available both as a Powerpoint, and a PDF.

MMPA’s June 2014 conference was a great hit. But, we know that business and other things can always get in the way of attending the actual event.

Our lunch presentation was sponsored by TC Transcontinental, and featured Diana Courtepatte, TCs Customer & Sales Solutions Manager at Transcontinental. She spoke about the latest print and digital technology available to publishers in the Canadian marketplace. She also shared the print and digital trends in the industry, and how publishers can integrate the technology to benefit their bottom line.

Watch the whole presentation:

Another arresting speaker was Kisha Ferguson, a writer/producer working in television, radio news and current affairs. She is an adjunct professor in the journalism department at Centennial College, Toronto, the founder/former editor of Outpost, and a regular judge for the Canadian National and Wesern Magazine Awards. Of special interest to editors and writers, Kisha’s presentation discussed writing across multiple platforms; telling and selling your stories to leverage editorial content in the best way. Kisha’s Powerpoint presentation is here: KishaFerguson2014

Barbara Bowes, President of the Legacy Bowes Group spoke on “Attracting and Keeping Good People”. Employee turnover is the first sign of an ineffective recruitment and retention strategy. The workshop helped identify an effective strategy that attendees could apply to their own organizations. Her presentation is here: Barbara Bowes.

Our publisher members had some thoughtful comments to make about the conference as a whole, and the value to publishers for attending. Hear what they said:

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